Tinyhood and Uprise Health launch family support program for employers

Tinyhood and Uprise Health have teamed up to launch ParentHood, a new employer benefit designed to support workers through pregnancy, parenting and caregiving. The program is now available nationwide to Uprise Health employer partners and blends video education with nurse and concierge support.

Why it matters: - Employers are getting a new family support benefit aimed at helping workers navigate pregnancy, new parenthood and caregiving with less stress. - The program combines education and live support, which could improve employee engagement with benefits that are often underused. - Families may get faster access to practical guidance during major life transitions, instead of waiting until problems escalate.

What happened: - Tinyhood announced a partnership with Uprise Health to launch ParentHood, a family support program for employers. - The announcement was made June 23, 2026, in Boston. - The program is now available to Uprise Health employer partners nationwide.

The details: - ParentHood pairs Tinyhood’s video-based life-stage education with Uprise Health’s care navigation and nurse support. - Employees can use the program for pregnancy, the transition into parenthood and caregiving. - The experience is designed to be simple to start and easy to keep using. - The program includes short, easy-to-digest videos with practical guidance for pregnancy, parenting and caregiving. - Employees also get personalized coaching and nurse support to answer questions and provide reassurance. - The offering includes concierge support and resources meant to help employees feel more confident at home and at work. - ParentHood integrates into existing employee benefits, making it easier for HR teams to deploy. - Employers get a benefit intended to strengthen engagement and improve employee experience. - Tinyhood says it brings strong engagement to populations that often underuse traditional programs. - Uprise Health provides clinical support and employer distribution.

Between the lines: - The partnership is aimed at a common benefits gap: employees often have access to programs, but not the right guidance at the right moment. - The structure suggests employers want family benefits that are more proactive and more visible than traditional reactive support. - Tinyhood is positioning its content as an engagement tool, while Uprise Health supplies the clinical and employer-facing infrastructure. - Rebika Shaw, CEO of Uprise Health, said the partnership will help members feel more prepared and confident and give employers a meaningful way to show up for workers. - Susan Blinn, co-founder of Tinyhood, said companies want family support solutions employees will actually use.

What's next: - Uprise Health employer partners can begin offering ParentHood now. - Tinyhood and Uprise Health are likely to use the launch to expand adoption across employer benefit programs nationwide. - Employers evaluating family benefits may now have a new option that folds education and support into one offering.

The bottom line: - Tinyhood and Uprise Health are betting that family benefits work better when they are proactive, easy to use and backed by real-time support.